I’m Chris Johnson, working out of the Omaha, Nebraska metro area. I design and develop modern websites, 3D interactions, and playful browser experiments that balance performance with personality.
Textron Off Road
Senior UX Designer
2018
I designed and animated a digital ad for Textron Off Road, focused on showcasing the brand’s performance-driven vehicles in a bold, cinematic way. The campaign centered around a simple but powerful message—“You learn how to fly”—positioning the vehicle as more than just transportation, but as an adrenaline-fueled experience.
The goal was to capture attention instantly while conveying a sense of speed, control, and freedom. I used high-contrast typography paired with rugged, open terrain visuals to create a dramatic sense of scale and motion. The composition places the vehicle front and center, reinforcing its dominance in the landscape while guiding the viewer’s eye toward the call-to-action.
In the animated version, subtle motion enhances the storytelling—bringing energy to the environment and reinforcing the feeling of forward momentum without overwhelming the message. The pacing was designed to balance impact with clarity, ensuring the brand, tagline, and CTA remain easy to absorb at a glance.
The result is a clean, high-impact ad that aligns with Textron Off Road’s adventurous identity while driving user engagement through strong visual hierarchy and a clear next step.
