I’m Chris Johnson, working out of the Omaha, Nebraska metro area. I design and develop modern websites, 3D interactions, and playful browser experiments that balance performance with personality.
Arctic Cat
Senior UX Designer
2021
I handled the visual design and front-end development for this Arctic Cat Snowmageddon campaign, creating a set of HTML ads focused on speed, urgency, and impact. Working from a concept developed with the creative team, the message “Now or never” drives the entire experience, pushing a limited-time mindset that aligns with the pre-order push.
The design leans into bold typography and high-contrast imagery to capture attention immediately. I focused on creating a strong visual hierarchy so the headline, product, and offer all land quickly, even in smaller formats. Motion was used to reinforce that urgency, with fast transitions and tight timing that keep the energy high without losing clarity.
On the development side, I built lightweight, responsive HTML ads optimized for performance across placements. Each execution maintains consistency while adapting to different sizes, ensuring the message stays clear and impactful in fast-scrolling environments. The result is a set of ads that prioritize immediacy, balancing brand presence with a strong call to action.