I’m Chris Johnson, working out of the Omaha, Nebraska metro area. I design and develop modern websites, 3D interactions, and playful browser experiments that balance performance with personality.
JLG
Senior UX Designer
2020
I handled the visual design and front-end development for this JLG HC3 campaign, creating a set of HTML ads focused on showcasing the machine’s scale and capability. Working from a concept developed with the creative team, the goal was to highlight the product’s high-capacity performance while keeping the message clear and direct.
The design leans into bold, structured typography and a strong visual hierarchy to immediately establish the product and its purpose. I used contrast, lighting, and composition to give the lift a sense of weight and presence, allowing it to stand out even in smaller ad formats.
On the development side, I built lightweight, HTML ads optimized for performance across placements. Motion was kept purposeful and restrained, reinforcing the product without distracting from it. Each execution maintains consistency across sizes, ensuring the message remains clear and impactful in fast-paced digital environments.