I’m Chris Johnson, working out of the Omaha, Nebraska metro area. I design and develop modern websites, 3D interactions, and playful browser experiments that balance performance with personality.
PERC
Senior UX Designer
2017
I led the design for a digital ad promoting the Propane Education and Research Council’s presence at Husker Harvest Days, collaborating with a creative team to deliver a clear and engaging message tailored to an agriculture-focused audience.
The objective was to connect propane’s versatility to real-world applications in farming while driving booth traffic during a busy, high-visibility event. We centered the concept around a simple, benefit-driven headline, “See Everything Propane Can Do,” designed to quickly communicate value and spark curiosity.
I focused on building a strong visual hierarchy that balanced bold messaging with an authentic, grounded setting. The wide agricultural landscape reinforces the audience context, while the warm sunrise lighting adds a sense of optimism and forward momentum. Typography was kept clean and highly legible to ensure clarity across digital placements and varying screen sizes.
The layout guides the viewer from headline to event details to call to action, creating a clear path to engagement without overwhelming the message. The final piece delivers a straightforward, visually cohesive ad that speaks directly to its audience while supporting both brand awareness and on-site interaction.
