I’m Chris Johnson, working out of the Omaha, Nebraska metro area. I design and develop modern websites, 3D interactions, and playful browser experiments that balance performance with personality.
Arctic Cat
Senior UX Designer
2020
I designed and developed this set of HTML ads for Arctic Cat’s 2021 lineup, focusing on creating a sense of urgency around the pre-order season. Working from a concept built with the creative team, the message “Catch one before they’re gone” drives the entire experience, positioning the vehicles as both high-demand and high-performance.
The animation builds progressively, introducing each machine with controlled motion and pacing to create anticipation before revealing the full lineup. I used lighting, contrast, and depth to keep the focus on the vehicles while reinforcing a colder, more aggressive visual tone that matches the brand.
On the development side, I built the ads to be lightweight and responsive, ensuring smooth playback across platforms. Timing and transitions were carefully tuned so each frame lands with intention, guiding the viewer from product reveal to the final call to action. The result is a set of ads that balance performance, clarity, and momentum within a short attention window.