For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
FMC
UX Designer
2013
I designed the campaign landing page for FMC Capture LFR Insecticide, creating an engaging experience that educates growers on the benefits of at-plant insecticide protection and drives participation in a product giveaway. The page features bold visuals, immersive imagery, and strategic calls-to-action, guiding users from product education and video storytelling to downloadable resources and app promotion.
