For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
E-Z-Go
Senior UX Designer
2022
I collaborated as part of a creative team to concept and shape this digital ad campaign for E-Z-GO’s Liberty electric vehicle launch. The goal was to position the product as both forward-thinking and effortlessly stylish—something that feels as premium as it is practical.
We landed on a bold, minimalist visual direction centered around motion, light, and negative space to reinforce the idea of “charging forward.” The clean composition keeps the focus on the vehicle while subtle lighting effects and a cool-toned palette add a sense of innovation and energy.
The result is a sleek, modern ad that balances brand storytelling with product clarity—designed to stop the scroll and communicate value in a matter of seconds.
