For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
Minn Kota
Senior UX Designer
2018
I designed and developed this set of HTML ads for Minn Kota’s Talon shallow water anchor, focusing on clarity, capability, and immediate readability. The goal was to communicate a key product benefit right away, with messaging that highlights depth performance in a way that is easy to grasp at a glance.
The layout is built around a strong hierarchy, with the headline and depth callout leading the experience. I kept the composition tight and intentional so the product remains the focal point, supported by clean typography and a high-contrast color system that reinforces the brand.
