Minn Kota
2018 Talon
- Digital Ad
- Senior UX Designer
- 2018
Minn Kota
For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
I designed and developed this set of HTML ads for Minn Kota’s Talon shallow water anchor, focusing on clarity, capability, and immediate readability. The goal was to communicate a key product benefit right away, with messaging that highlights depth performance in a way that is easy to grasp at a glance.
The layout is built around a strong hierarchy, with the headline and depth callout leading the experience. I kept the composition tight and intentional so the product remains the focal point, supported by clean typography and a high-contrast color system that reinforces the brand.
