Bright Start
Brand
- Digital Ad
- UX Designer
- 2017
Bright Start
For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
I collaborated with a creative team to concept and design BrightStart’s college savings campaign, “So They Can Change the World,” a digital ad focused on future impact. The goal was to reframe saving for college as something bigger, positioning it as an investment in a child’s potential to make a difference.
From there, I helped direct the video shoot, shaping moments that could translate into compelling cinemagraphs. We focused on capturing subtle, continuous motion within an otherwise still, emotionally grounded scene, creating a visual that feels both intimate and dynamic. I carried that thinking through the final design, using warm tones, clear hierarchy, and bold messaging to guide attention from the story to the call to action. The result is a piece that blends storytelling with motion, designed to stop the scroll and invite action.
