For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
Bright Start
UX Designer
2017
I collaborated with a creative team to concept and design BrightStart’s college savings campaign, “So They Can Change the World,” a digital ad focused on future impact. The goal was to reframe saving for college as something bigger, positioning it as an investment in a child’s potential to make a difference.
From there, I helped direct the video shoot, shaping moments that could translate into compelling cinemagraphs. We focused on capturing subtle, continuous motion within an otherwise still, emotionally grounded scene, creating a visual that feels both intimate and dynamic. I carried that thinking through the final design, using warm tones, clear hierarchy, and bold messaging to guide attention from the story to the call to action. The result is a piece that blends storytelling with motion, designed to stop the scroll and invite action.
