For more than 20 years, I’ve worked across UX, visual design, and front-end development. That range lets me consider an experience from several angles at once, from the clarity of its structure to the smallest detail of its movement.
Tru Simulation
Senior UX Designer
2018
I led the design and animation for a digital ad campaign promoting TRU Simulation + Training’s military solutions, working closely with a creative team to bring the concept to life. The project included both a static display unit and a motion-driven version built to grab attention quickly and communicate capability at a glance.
The goal was straightforward: highlight advanced training solutions while keeping the message bold, immediate, and easy to absorb in a crowded digital space. Collaborating with the team, we aligned on a clear visual direction that emphasized strength, precision, and clarity from the first frame.
I focused on building a strong visual hierarchy—pairing high-contrast typography with a restrained color palette to ensure the headline carried the message without distraction. For the animated version, I introduced subtle motion to reinforce the “experience in action” concept. Transitions were timed to feel deliberate rather than flashy, guiding the viewer through the message while maintaining a professional, high-stakes tone appropriate for the defense industry.
The final result balances clarity and impact—delivering a clean, modern ad that communicates expertise, builds trust, and encourages engagement without overcomplicating the experience.
